GAP Australasian-Dentist-Mar Apr 2019

38 AustrAlAsiAn Dentist proDuCts I think Henry Ford would have liked Boutique Whitening… “There is one rule for the industrialist and that is – Make the best quality of goods possible, at the lowest cost possible, paying the highest wages possible.” You and I are part of a remarkable group of people. Regardless of where we practice, we have the difficult job of managing our duty of care to our patients amidst never-ending bureaucracy whilst maintaining a profitable dental practice. It would seem in this day and age the odds are truly stacked against us. Whilst technology, marketing and products are all unrecognizable from Ford’s time, people are still the same. There is still very much a space in any market for companies that display honesty, integrity and transparency in building their brands. Boutique Whitening is part of a family of companies that all operate using the same underlying principles outlined by Henry Ford in that famous quote. There are five fundamental reasons to use our company for your take-home whitening which give us something of an edge over the other offerings in this crowded market place. 1) With regard to quality of our goods, Boutique only uses the very best whitening gel direct from the USA, manufactured by a global market leader. We offer 3 products, a 6% Hydrogen Peroxide, a 10% Carbamide Peroxide and a 16% Carbamide Peroxide. 2) Because our costs are low, our ethos is to make a reasonable margin from a wide customer base. This is reflected in our pricing. A single kit (4 x 3ml syringes) costs only $45.00 + GST and comes packaged in a beautiful metal presentation tin and UV printed glossy box which can be made bespoke with your practice logo. 3) There are some famous studies that demonstrate tray design is absolutely paramount in achieving good results, more so in fact than the type of gel used. At Boutique, our laboratory use good quality blanks and the trays are formed using a positive pressure machine, which has been shown to give a far better seal and adaptation to the model than a suck-down type machine. Prior to the tray forming, the margin of every tooth is carved at gingival level to ensure the trays ‘grip’ the teeth to prevent saliva washing out the gel. We also incorporate a small reservoir, or ‘hot dot’ on the labial surface of teach tooth so the patient knows how much gel to dispense. It also allows circulation of the gel, again, proven to give better results. A full whitening kit of 4 syringes plus 2 trays costs only $120 +GST. 4) Boutique Whitening now offer a B1 Guarantee for only $170 plus GST including 2 custom trays. Our guarantee is based on using the take-home kits only – it does not require you to do an in surgery cycle. 5) Boutique is committed to public facing marketing to raise awareness of our brand. We dedicate a proportion of profits toward social media and other avenues aimed at the general public. A good brand awareness will hopefully translate into people attending surgeries and specifically asking for our treatments, which in turn helps you, our valued customers. As you can see, the old adage of ‘you get what you pay for’ doesn’t always ring true. Our approach to business ensures that you get the best product possible at prices that are incredibly competitive. So … would Henry Ford have liked Boutique? I think he would. Our interest is in creating a win-win situation, where our company helps you and your team become more competitive and more profitable, whilst providing patients with a treatment they truly want. Is there ever truly a win-win in business? I promise there is with Boutique Whitening. TRIAL BOUTIQUE WHITENING – FREE OF CHARGE! We are so confident of the results obtained with Boutique Whitening that we are offering free trials of our standard 4-syringe kit. That’s 12ml of gel valued at $45, FREE for you to try. This offer is limited to one kit per clinic, and it must be supported with before and after photographs with a VITA shade tab to qualify. u To obtain your free trial contact: ordersaus@boutiquewhitening.com or phone 03 5332 3827. new products from Boutique whitening Right Angle Bamboo Piksters® Piksters®are pleased to announce the world’s first bamboo interdental brush offering a sustainable option to plastic brushes. Whilst recognising that regular Piksters®use minimal plastic when compared to other interdental brushes, Piksters®can now offer an eco-friendly solution for consumers who are deeply concerned about the impact of plastics on the environment. New RIGHT ANGLE Bamboo Piksters®are 99% biodegradable. The handles are made from sustainably grown and fully biodegradable bamboo. All packaging is paper based and comes from 100% recycled and biodegradable materials. The protective cap and colour coded brush tip is made from PLA which is derived from cornstarch and is also 100% biodegradable. Even the printing inks are eco-safe soy based. It is only the high-quality brush and coated wire which is non-degradable (1%). No new products from piksters ® eco alternative brush assembly can achieve the same level of optimal cleaning, strength and safety as the Piksters®special coated stainless-steel wire and nylon bristles. The long handle of the new RIGHT ANGLE Bamboo Piksters®is another first as all other long handles have invariably been made from thicker plastic. The long bamboo handle is rigid yet thin, and also delivers the perfect angle for interdental gaps around posterior teeth without the need to bend the wire. The easy-to-hold handle delivers excellent grip and cleaning without getting fingers in the mouth. RIGHT ANGLE Bamboo Piksters®are available in sizes; 00, 1, 3, & 5 in packs of 6 and in a Variety Pack of 4 brushes, one each of size 00, 1, 3, and 5. u Contact Piksters®-Erskine Oral Care: Freecall 1800 817 155, sales@piksters.com or www.piksters.com