CATEGORY AUSTRALASIAN DENTIST 33 EVENTS In 1879, two scientists Dr Joseph Lawrence and Pharmacist Jordan Lambert joined forces to create LISTERINE®, a powerful formula containing essential oils. More than 100 years later, those same essential oils continue to pack a powerful punch against hard-to-reach plaque and germs that can cause bad breath. No other branded mouthwash offers this unique, essential oil formula that reduces plaque and helps keep your mouth clean and healthy. Our fixed combination of eucalyptol, menthol, methyl salicylate, and thymol continues to deliver results. Eucalyptol – Derived from trees usually found in Australia, this essential oil acts as both an antibacterial and antifungal agent. Menthol – Identical to menthol found in natural corn mint, this essential oil is known for its germ-killing properties. Thymol – Identical to the thymol in natural thyme and ajowan herb, research continues to demonstrate this essential oil’s effectiveness against bacteria. Methyl Salicylate – Identical to the methyl salicylate in natural wintergreen, this essential oil is also often found in chewing gum due to its fresh-flavoring properties. Together with mechanical cleaning, mouthwash containing essential oils provide immediate and sustained biofilm control.1 Immediate biofilm control2 – LISTERINE® complements mechanical cleaning by penetrating deep into the biofilm eliminating bacteria in hard-toreach places Sustained Biofilm Control1,2 – The essential oils in LISTERINE® slow the repopulation of bad bacteria by helping to thin the biofilm By partnering with dental professionals to provide patients with effective oral care in between their dental visits, we continue in striving to support better oral hygiene outcomes every day. Together, we can empower patients to build healthier habits that help achieve improved oral health and take a proactive approach to help maintain lifelong oral health literacy and confidence. Listerine is committed to keeping the conversation open within the dental community on how we best support dental professionals & their patients. Professional Practice Advisory (PPA), together with its brokerage division Professional Practice Sales (PPS) and commercial property arm Professional Practice Commercial (PPC), was established with a simple philosophy: “Selling Your Life’s Work – With Care™.” Founded by dental business strategist, practice owner and broker Carl Burroughs, the business was created to provide professional practice owners with strategic advice and brokerage services grounded in real-world experience. Unlike many traditional brokers, the team has personally owned, grown, acquired and sold businesses, bringing practical insight to every engagement. PPS specialises in dental, veterinary, medical, accounting and legal practices, assisting owners with market appraisals, growth planning, succession, acquisitions and business sales. Its approach is guided Curasept, a leader in cutting-edge antiseptic and therapeutic dental products was drawn to the event as a way to support the dental community. “We felt that this was a unique opportunity to support dentists and practices that have been great supporters of ours over the past 20 years. As well as that, Australasian Dentist, as the leading dental magazine in Australia, deserves some kudos and, therefore, our sponsorship for this event,” explained Philip Chisholm, Director at Curaden Swiss Australia. Central to Curasept’s philosophy is prioritising patient outcomes. “With all Curasept products, patient compliance, comfort and results are the prime movers. Practices that use the products often call us and tell us ‘Ah Curasept – our favourite product’. This happens because their patients are using Curasept and getting the important results that they need.” The company distinguishes itself by focusing on clinical success over immediate financial gain: “Curasept in Australia is more interested in the success of the products with dental practices and with patients than they are with financial outcomes. If we do the job properly then the financial outcomes will arrive later.” Looking ahead, Curasept continues to innovate, recently launching the Curasept Biosmalto range for enamel regeneration and planning further product introductions, including solutions for oral lesions and a unique Diamond toothpaste. “Importantly, these are not merely marketing tricks. They are all products which do their job to the benefit of practices and patients throughout Australia and, in fact, throughout the world.” Professional Practice Sales Selling your life’s work – with care™ Curasept: Innovation in Antiseptic Care Listerine Helping protect mouths for more than 100 years. Carl Burroughs
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