GAP Australasian Dentist Sept Oct 2020

*With twice-daily brushing. # Determined in a survey of 150 Australian adults aged 18–65 experiencing sensitivity. † Percentage improvement in Schiff score vs fluoride-only toothpaste after 8 weeks, test 0.454% w/w stannous fluoride toothpaste vs control fluoride-only toothpaste. The differences for tactile threshold for test toothpaste compared to fluoride-only toothpaste were 7.5 g after 4 weeks and 27.2 g after 8 weeks. ‡ Study conducted using 0.454% w/w stannous fluoride toothpaste; measuring Schiff score and DHEQ questionnaire. References: 1. Oral Care U&A Insights Study, Kantar Nov 2019. 2. Sensodyne Project Blue Gummy Research 2018 (Ipsos) n=380. 3. Parkinson et al. Am J Dent 2015a;28:181–244. 4. Mason et al. BMC Oral Health 2019;19:226. 5. Marsh. J Dent Res 1992;71(17):1431–8. 6. Davies. Periodontol 2008;48(1);23–30. 7. van der Weijden & Hioe. J Clin Periodontol 2005;32(Suppl 6):214–28. 8. Nielsen © & IQVIA™, RMS/Sell Out Service, GSK Oral Health Database, Sensitive segment, Australia Grocery and Pharmacy Value and Unit sales 52 weeks to 15/03/2020. Trade marks are owned by or licensed to the GSK group of companies. © 2020 GSK group of companies or its licensor. GlaxoSmithKline Consumer Healthcare, 82 Hughes Avenue, Ermington NSW 2115. PM-AU-SENO-20-00047. GLCOCH1529. 06/20. NO.1 BRAND FOR SENSITIVE TEETH 8 INTRODUCING Sensodyne Sensitivity & Gum The specialist dual * action toothpaste Provides 63% greater sensitivity relief after 8 weeks 3† Continued improvement in sensitivity relief over 24 weeks 4‡ Removes plaque to help maintain healthy gums 5–7 * ~2 in 3 people suffer from dentine hypersensitivity 1 75% of sensitivity sufferers are also aware of their gum health 2 # For further information and to request samples, please visit gskhealthpartner.com