GAP Australasian Dentist Sept Oct 2020

Category Australasian Dentist 107 company profile Marketing made easy Smile Right has developed a marketing module for practices to engage with their existing base and attract new patients all while promoting affordable treatment. The platform supports communications via email, SMS, Facebook, Twitter, Instagram and LinkedIn Dental Practices looking to promote their business can select from a variety of pre-made, professionally built campaign templates. They all focus on common upsell procedures and feature leading industry brand names, all whilst promoting affordability. The dentist simply selects which patients you want to market to from your own base, or you can purchase additional mailing lists. Did we mention the ongoing use is free? That’s right there is no monthly, annual usage charges so you may be asking why we go to all the effort to build this “free to use” communication, marketing, business development platform. After all, Smile Right is a finance company, right? Well, yes, we are a finance company, and that is how we get remunerated. However our proposition to practices is simple, we align our interests with yours in increasing treatment case acceptance, making treatment more affordable whilst giving you the ability to grow YOUR practice and YOUR brand, not ours. If you’re not succeeding, then neither are we. So what does the future hold? Smile Right has its own fulltime team of developers working hard to deliver on new features and improve the software. Some recent releases include features such as: Patient portal: Branded to your practice, your patients can login and view treatment plan proposals, view and update personal profile, see dental health history and more. Health history: Invite patients to update health history and answer surveys, all saved and updated as required. This can be exported and store on your patient record and PMS. Reception portal: Practices can provide a tablet/device to review treatment while waiting in reception, or even apply for finance! If they need more time, patients can pick it up at home on their own devices. And more! We stay up to date and innovate so you can focus on growing your practice. Want to Know More? We are always taking on new dental practices across Australia, so if you’re interested in Smile Right and want to know more, book a free webinar with our team to see how the platform works for yourself! u Find out more at: https://get.smileright.com.au/ who-is-smile-right I would like to introduce myself as the new CEO of Core Practice, a 100% Australian owned, designed and developed practice management solution. I am thrilled to be at Core Practice and I’m excited to be on the journey to be the practice management partner of choice for ANZ dentists. Over the past 25 years I have worked in the ANZ dental market with tech leaders such as Siemens, Sirona and more recently Dentsply Sirona in the position of National Sales Director ANZ. When making the decision on my next career choice, it became clear to me that I wanted to stay within the dental industry, I have so many friends that I have made over the years and it’s a fun and innovative industry to be part of. It’s very exciting to be working with an innovative manufacturer of a tech driven product being delivered direct to you. When making my decision, Core Practice ticked all my boxes: 1) Core Practice is an Australian manufacturer Introduction from the New Ceo of Core Practice 2) Core Practice develops, innovates and supports its product wholly within Australia and employs highly skilled Australians to represent the business. 3) Core Practice has a `whatever it takes’ attitude to developing your product. We are assisting customers to manage their practice in this new age allowing more flexibility to communicate and market to your patients. 4) Core Practice is the only software that sits on a true cloud platform which allows you to access your data from anywhere on any device. We have a great team at Core Practice and I am excited to build upon that team as we continue to develop our product, addressing pain points and finding innovative solutions for challenges you never knew you had. Our plan is to grow the team, in both sales and support allowing us to deliver and surpass market requirements. To our Core Practice customers, thank you for investing with an Australian business. For those of you not familiar with Core Practice, give us a call we would love to show you a different approach to communicating with your patients and managing your practice. u Feel free to contact me directly at any time. I can be reached on 0431 512 844 or at mark.b@corepractice.com.au