GAP Australasian Dentist Sept Oct 2020

Category 106 Australasian Dentist company profile S mile Right is much more than just a finance company; we’re your partner that takes your practice to the stars. Unlike most financing and payment plan companies on the market, we only deal in dental. We are also the only financer committed to give back to the industry with our purpose-built patient communication, financing and marketing platform. This has allowed us for the past four years to fully immerse ourselves in the dental industry. But let’s start from the beginning. It all started when the company founder, Steve Brown, realised the need for a solution when he learned that treatment communication and patient affordability was, and still is, costing the Australian dental industry over $3 B a year in lost opportunity. There was also the issue of how to improve on the way patients receive treatment plans, the information conveyed and how to package all of this into affordable `bite sized’ payments that make sense to patients. With a technology background, and having built a number of fintech businesses in automotive, and banking, over the past 30 years, Mr Brown and his highly experienced team were well placed in designing and building a very unique proposition for the dental industry and in 2016 Smile Right was born. What was missing however, was having a more detailed understand of the industry needs, so Smile Right sort out like minded dentists that also shared in our vision. The company’s panel of leading industry experts was formed and over the years has now grown to over 15 professionals representing all aspects of the dental industry. The panel is unique, and the reflection of the company’s desire to build a platform “for the industry, made by the industry”. Finance solutions It’s no secret that a lot of Australians don’t visit the dentist as much as they should, or let dental problems get worse because they simply cannot afford upfront treatment costs. With Smile Right, help is built into our system – patients don’t have to worry about upfront costs or asking you to help them out. operations and also to remove barriers to patients taking up treatment. u Patients are looking for ways to conserve their money in what looks more and more to be an upcoming recession. Our business Model Smile Right digitises the out-of practice patient experience, educating the patient on the treatment they will receive, products and options available, all while seamlessly integrating in offers and presented in $$$ per day based on the value of treatment. Getting your Smile Right How we help grow your dental practice With the future being uncertain due to coronavirus (COVID-19), business survival – your practice survival – is going to require a whole different approach. Your next steps in how you navigate this difficult time is paramount, so ask yourself – are you prepared? With Smile Right, patients are presented with up to three payment solutions depending on the treatment value. Payment Plans are a Buy-Now- Pay-Later product with No Interest or Fees to patients, we also offer Low Rate & No Deposit Loans; Patients have lower repayments but incur interest and fees (rates and fees are priced in line with the Big 4 Banks). Smile Right is emerging as a highly sought-after service for the post COVID-19 world for two key reasons: u Cashflow pressure on dentists means they are looking for efficiencies in their The patient, should they require finance can apply for a Smile Right payment solution, in less than five minutes a patient can be conditionally approved and complete their application online, no manual paperwork. Once finalised, the dentist is notified of approval and locks in the patient’s appointment, and after the treatment is performed, Smile Right settles directly to the dentist. It’s as simple as that! Dentists get paid by having more patients agree to treatment, and patients can afford the treatment without the hassle. But we don’t just stop there.