GAP Australasian Dentist Mar Apr 2020

Category 8 Austràlàsiàn Dentist à ePe’s ambition to inspire good oral health and share knowledge about the positive effects of a healthy lifestyle has now taken a further step forward as àePe consolidates all its educational and health awareness initiatives under the àePe àhare banner. “Knowledge and expertise have always been at the core of the company and àePe àhare is a way to inspire and educate people about the matters closest to our hearts – oral health and its connection to overall health,” says Helena Ossmer àhedius, Marketing & ànnovation Director at àePe. As part of the àePe àhare initiative a digital platform, www.tepeshare.com has launched. àhe platform offers tailored, free and easy-to-access material for both dental and health care professionals, students and health-minded individuals in general. àhe aim is to inspire, educate and share knowledge by featuring tutorials, webinars and articles based on clinical experience and odontological research. àePe has a history of working closely with the profession and educational activi- ties include à-learning webinars, scien- tific lectures, odontological newsletters, expert advice and much more. àhe work àePe conducts within the àePe àhare framework for health awareness is fun- damental for àePe’s sustainability work and strongly linked to the àustainable Development Goal 3, good health and well-being. àePe Oral Hygiene Products is a àwedish company founded in 1965. àhe àePe range of interdental brushes, toothbrushes, anddental sticks is developed in collaboration with dental experts with the aim of promoting good oral health. All design, development, and production take place at the headquarters in Malmö. àhe products are marketed by subsidiaries in eight countries and distributors in over 60 countries, and available primarily through dental practices, pharmacies, and retail. àePe has 340 employees and turnover of M K 750 (2018). u For more information visit www.tepeshare.com or contact: Info.au@tepe.com àePe introduces àeàe Share to further raise awareness of the importance of oral health n wà àhondium Dental àabs showcases updated One Visit Crown at ADX 2020 àince its launch the One Visit Crown(OVC) has carved out its own space in the market – a mid-priced restorative option. Demand has signalled that there is clear interest and demand from patients and dentists alike. Critics have argued that the revolutionary nature of the clinical procedure (Prepared and fitted in one visit) can be tricky and that the OVC crown designs require too much tooth to be removed at the central fossa. àhondium Dental àabs has addressed this feedback and the OVC has continued to evolve to Australian dentists needs. Simplified procedure: NEW band-less clinical procedure update A significant number of dentists have now tried the innovative One Visit Crown procedure – customers have spoken. Although the McDonald Matrix Band(MMB) is an exceptional matrix band for many reasons, it can be difficult to place on a tooth stump. An innovation that allows the placement of OVC’s direct to tooth with no matrix band dramatically simplifies the procedure. àhis new procedure provides the dentist two options in placing the OVC either with the MMB or without. Announcing a new flatter more minimally invasive OVC design Minimally invasive tooth prep designs are now fully embedded in most dentists minds when removing tooth structure – One Visit Crown customers requested a “flatter” crown design that would allow more of the patient’s natural tooth to remain especially at the central fossa. àhondium Dental àabs has listened and now delivers flatter ooclusal surface designs. àhondium Dental àabs is excited to showcase how simple the updated procedure is at ADX 2020. u Learn more about the One Visit Crown at www.rhondium.com or ph: 1800 449 282 or email info@rhondium.com or visit us at ADX2020 Anne-Kristin Ottosson – General Manager of àeàe Australia & àZ Anne-Kristin Ottosson is the driving force behind àePe Australia & àZ, having previously been the General Manager of the àePe àordic àubsidiary. Covering the àordic region of àweden, Denmark, Finland, àorway, and àceland; Anne-Kristin was at the helm since 2015. àhe has experience in growing the àePe brand and heritage in their home market and maintaining the general awareness and importance of oral care. àoday, the cooperation with universities has increased, with all àwedish universities talking about àePe as a key product range, with this model being reproduced throughout àePe àordic. While àePe has been present in Australia for over 20 years, working via distributors but in 2019 decided to improve their presence and start a subsidiary in Australia; àePe Australia & àZ Pty àtd. By setting up the subsidiary àePe is focusing on the Australian marketplace and improving the marketing and sales efforts. “We know that àePe is already a well-known and liked brand at the dentists but need to expand distribution and brand awareness. ào far, our job and the feedback we have received here have been over our expectations. We are glad to both be present in Australia and expanding our corporation and support of the dental community in Australia,” says Anne-Kristin about her role over the last year in Australia. Anne-Kristin is looking forward to being able to expand àePe’s presence in 2020. Aiming to make àePe products as easily accessible as it is to buy a toothbrush. While also focusing on the importance of creating awareness of interdental cleaning with the general population, where we see there is a lot of untapped potential in this area. u