GAP Australasian-Dentist-May June 2019

Category 6 AustrAlAsiAn Dentist C hurch & Dwight has acquired Water Pik, inc. (“Waterpik”), the market leader in water-jet technology in both oral water flossers and replacement showerheads, for approximately $1 billion in cash. Waterpik is the #1 water flosser brand and the #1 replacement showerhead brand in the u.s. Approximately 70% of net sales are in the water flosser segment. the international business represents approximately 20% of sales. the products are marketed in the u.s. and Canada and exported to over 80 countries. “Oral care is important to us strategically,” said Matthew t. Farrell, Church & Dwight Chief executive Officer. “Waterpik represents a powerful addition to our existing oral care portfolio which includes ArM & HAMMer toothpaste, sPin- BrusH battery-operated tooth- brushes and OrAJel oral analgesics. the flosser products business is a fast- growing platform and capitalizes on the trends of increased gum disease, oral care awareness across all demographics and expansion of the middle-class in emerging markets. the Waterpik brand has a strong reputation among dental care professionals. Our oral care portfolio gives Church & Dwight a leading position in a growing category with tailwinds as the population ages and consumer interest in oral health continues to expand.” “Waterpik will be our 11th power brand. the acquisition is consistent with our strategy of acquiring #1 or #2 brands in areas with growth potential,” Mr Farrell said. “it is a strong, growing business with an established history of innovation. the science behind water flossing and water conservation is strong and Waterpik has an expertise in water jet technology.” “the Waterpik business is located in Fort Collins, Colorado,” Mr Farrell said, “this business has a highly capable management team, and we are pleased to welcome them to the Church & Dwight family. Waterpik is nimble and asset light and should be an excellent fit.” u n ws the new Waterpik Professional series is now available exclusively to Dental practices and their patients. 1. WATERPIK ULTRA PRO Featuring a new compact and contemporary design, the ultra Pro includes on/off water control on the handle, an leD information panel and features 360° tip rotation. u With 90 seconds of water capacity u 10 pressure settings 10 – 100 Psi 2. WATERPIK CORDLESS ADVANCED PRO Waterpik Cordless Advanced Pro is perfect for people on-the-go or those who want to water floss, but don’t have the space for a full-sized unit. it can also be used in the shower and features 360° tip rotation. u With 45 seconds of water capacity u 3 pressure settings 45 – 75 Psi 3. WATERPIK CORDLESS FREEDOM PRO the Cordless Freedom Pro has an easy-to-fill reservoir and a dual-water pressure control system. it can also be used in the shower. Battery operated and portable, its perfect for travel as no recharging required. u With 30 seconds of water capacity u 2 pressure settings 45–75 Psi 6 SPECIALTY TIPS AVAILABLE u Classic Jet tip – for general use u Orthodontic tip – for braces and general use u Pik Pocket ® tip – for periodontal pockets and furcations (use on low pressure) u Plaque seeker ® tip – for implants, crowns, bridges, retainers and general use u tongue Cleaner – for fresher breath u toothbrush tip – for general use Clinically proven results Effective plaque removal: removes up to 99.9% of plaque from treated areas 1 Healthier gums: up to 50% more effective for improving gum health vs. string floss 1 Essential for implants: up to 2 X as effective for improving gum health around implants vs. string floss. 1 Superior cleaning around braces: up to 3 X as effective for removing plaque around braces vs. string floss. 1 1. independent clinical studies. Go to www.waterpik.com.au for details. Healthier gums and brighter teeth in just a minute a day! waterpik ® water Flosser ® exclusive Professional series has now launched! The easy and most effective way to floss! ™ Exclusive offer for dental professionals – try Waterpik yourself for up to 60% off. Visit www.waterpik.com.au/shop for details. Church & Dwight acquires Waterpik ® for approximately $1 Billion