GAP Australasian-Dentist-May June 2019

Category 108 AustrAlAsiAn Dentist F reedomof choice andbeingunrestrained by bias are key pillars of what it means to be independent. it is why many dentists often go into private ownership. this autonomy allows practitioners to preserve a patient’s freedom to choose and prioritise care over profits. But if we are to take that ethos of independence – freedom to choose and unbiasedness – and apply it to the wider dental industry, your own business partnerships begin to take centre stage. Practices can’t operate without consumables, equipment or software. it is a symbiotic relationship between the dentist and the supply companies; one based on respect and value and ultimately providing the best patient care possible. As a business owner you must decide who to partner with, a decision that is often based on mutual interest and values. every company will have its pros and cons but ultimately it comes down to choosing what partners are the most compatible and best able to assist you in reaching your professional goals. no one company will be able to provide all your clinical product needs and keep you up-to-date to the latest clinical innovations. subscribing to one business partner also leaves you vulnerable to their influence and business priorities if you were to be removed from the open market. it is also important to note that big businesses can be beholden to shareholders or profits and it is not uncommon for only a selected range of products be presented for consideration. Better judgement comes from knowing all your options. You can then make informed decisions about what is the best choice for your patients and business. that is why it is important not to tie yourself to the one company. Doing this limits your freedom to choose what is best in any given situation and makes it difficult to exercise discretion. By keeping yourself untethered from big businesses you also keep the industry competitive and healthy. it is not in anyone’s interests that there be a monopoly over the marketplace, not unlike Google and Facebook have done with online advertising. A diverse industry is a healthy industry. that is why the Dental innovations network is an independent option for practice owners. instead of shopping from only one option, we identify the best companies in the market that speak directly to independent dentists – those who have a shared interest in assisting dentists be the best they can be both professionally and clinically. unlike big businesses our only interests are those of our 600 members’ interests. Dental innovations has been operating since 1997 and was created to level the field against corporate dentistry while also finding the best solutions to boost your practice’s profitability. through the Dental innovations network, practice owners get access to: u exclusive discounts pre-negotiated through the collective purchasing power of our members. u An online ordering portal which simplifies the ordering process. u Order from 10 selected supply partners at one point u Further discounts and deals on several services including practice software and equipment. u A community of peers in which to learn from and network with. remaining independent means we have the ability of discretion when it comes to choosing who to partner with. We select reputable companies to join based on core objectives and the shared values of our members. By partnering with several different companies, you will never be limited in choice. u To learn more about how the Dental Innovations membership can assist in helping your practice remain independent and competitive in the market, contact Dr Khadija Awan on 1300 797 019. For New Zealand practices contact Paul Steele on 021912476 Berris Saultry The importance of maintaining choice for practice owners By Berris Saultry ColuMnIsts Contact 03 9821 4990 www.dentalinnovations.com.au berris@dentalinnovations.com.au dental innovations network stronger together Contact us to learn how we can support you in your practice and reduce your operating costs by becoming part of a network of proactive and empowered dentists. Group buying power and support for dental practice owners. Dental Innovations is Australia’s largest network of dentists who own their own practices. Join us to become part of the purchasing power of over 550 dental practices nationally and save up to 20% on dental products and access to 50 different services to assist you in your practice.