Clear Idea #3

www.acasociety.com | info@acasociety.com 25 are doing many things at once and addressing the industry at every angle; from supply chain efficiency, ring fencing consumer spending and building scalable infrastructure, to creating new career pathways for dental professionals and having venture partnerships with senior dentists, to name a few. As coined by Jim Collins, the author of Good to Great, we are creating the flywheel effect of dentistry. It is the culmination of many things a company does; relentlessly, over time that produces the momentum, scale and dominance in both mind and market share that places it at the head of the pack – or perhaps being worth hundreds of billions 23 years later. No defining moments, no grand plans, just many, many steps building the momentum towards a point of breakthrough, reshaping the industry and realising a dream, together. You may be in a position like I was a few years ago or now I am at currently, wanting a change, to change and to spur changes. You may be involved in any part of the dentistry chain today, desiring to turn this flywheel with us; towards achieving something bigger, better, faster. If you are, then we invite you to contact us via our website www.everydentalgroup.com.au or call Winston Chen on 0414 360 931. Diagram 4 If you read the article ‘Netflix and Dentistry’ and find that the themes resonate with you, please give us a call for a confidential discussion at 0414 360 931 – ask forWinston. Or enquire at the website: www.everydentalgroup.com We are currently transforming two Sydney dental practices into the New Model of Dentistry. What about dentistry? There is a large proportion of the population avoiding the dentist, for various reasons. Some are just waiting for the Netflix model to spur them into action, others waiting, for free dental care and the rest, simply cannot afford them (Diagram 2). This is happening to average households of Australia, those in middle income of around $60,000 per annum. The need for affordable and quality dental care is no longer good to have, it is in dire need. See Diagram 4. How do we solve this conundrum: offering what consumers want, yet not jeopardizing but boosting profitability of dental practices, yet at the same time creating a structured and exciting career pathway for dental professionals like those enjoyed in other professions? Towards a new model of dentistry As I went in search of answers, I realised the answer lies in having a new model. A new way of doing dentistry and I found it in the team at Avalon Health, a private company that owns four dental brands, with Every Dental being its flagship – a soon to be launched brand. More so, I am excited about Triple Nexus https://www.triplenexus.com.au/, its management consulting arm, a discipline much needed in dentistry. I have experienced, been shown, adopted and seen the results of many of these concepts and strategies, some new and others used in other industries; changing our thinking, processes and innovating. As a multidisciplinary team, we