Australasian Dentist Issue 92

DEN T A L kooringal d e n t a l ALL YOUR DENTAL NEEDS Orthodontics werribee dental clinic Dr Ian Collins Tel: 9741 2666 Ian Shapland – a wealth of Dental knowledge The IDM team pride themselves on their dental knowledge. The senior management team, Tony O’Brien, So- nia Kingman and Jonathon Kim have worked at IDM for over 15 years and the whole team have a much deeper understanding of how a dental prac- tice works than just the marketing. Right from its beginning, a core belief has been to help with every aspect of running a dental business, whilst specialising in effective marketing and communi- cations. The dental knowledge was enhanced even further in late 2021 with Ian Shapland agreeing to join the IDM team in the role of sales director. Ian, who completed his MBA from Griffith University in 2015, was the Marketing and Business Development Director for Dental Fitout company Elite for over ten years and has worked with hundreds of dental practices around the country. Ian has helped both new practices get established and existing practic- es reinvent themselves. Ian was also the President and National Board Member for the ADIA in Queensland for over four years. This invaluable wealth of experience will enhance the IDM client experience and outcomes even further as IDM enter their third decade of supporting the Australian Dental sector.  2020 2017 Divine Dental Experiment Established in 2010, Divine Dental was struggling to survive by 2016, with mounting debts and the threat of eviction. Carl and the team at IDM saw this as a perfect opportu- nity to demonstrate the power of marketing and decided to buy the practice with a view of ‘putting their money where their mouths are’. Over the next twelve months, the IDM team used Divine Dental to implement every- thing they had learned about successfully promoting a dental practice. At the begin- ning of the experiment, the practice was turning over just $340,000, but within a year this had been built to over $1m in revenue and a respectable profit. The practice was then sold to one of the corporate groups, with the knowledge that the IDM suite of products and services, when implement- ed correctly and in conjunction with good practice management allows a practice to expand when others are contracting. The Covid Years Nobody, could have predicted how the past few years were going to go and how our businesses would be affected. IDM took the view they needed to support the dental community and their clients in every possible way they could. Free Covid messaging tools were developed and circuited, meetings with clients became almost daily at the peak of the uncertainty and the whole IDM team committed to help in every way they could. This has forged even stronger relationships between the IDM team and their loyal client base. 2021