Australasian Dentist Issue 92

CENTRE FOR EXCELLENCE in General & Cosmetic Dentistry DENTAL Cosmetic, Family & Emergency Dental Newtown - Hurstville PMS 425 M PMS 165 M Captivate Dental 2007 2006 ADX 2006 – Aloha – the Hawaiian Holiday Year Being a marketing agency, you would expect IDM would know how to get noticed. This has certainly been true with their many stands at ADX over the years. From Hawaiian Holiday give-a-ways, through to a James Bond week- end, including an Aston Martin, IDM have forged a reputation of getting seen at these events. IDM Help launch The Dental Education Centre In 2007 IDM was approached to help launch and promote the Dental Education Centre in Alexandria, Sydney. To help with the process, it was decided to move the IDM head office into the same complex. Dental Partners Pre-launch Coming off the back of helping launch a number of highly successful new practices, Carl along with two business partners, decided to move into practice ownership with a view of listing on the ASX. Due to list in late 2007, the collapse of Lehman Brothers sparked the Global Financial Crisis and any listing looked doubtful, but this would not stop Dental Partners becoming one of the largest dental groups in Australia. 2008 ADX 2008 – the Bond Girls Dental Partners Launched With equity partners secured in the form of Abano Healthcare. Dental Partners started to partner with successful dental practices all over the country. Over the next five years, over 40 practices joint- ed Dental Partners resulting in Abano Healthcare talking over completely in 2012 and subsequently rebranding the group as Maven Dental. 2010 ADX 2010 – Porsche Track Day Promo Marketing Dentistry Institute When IDM was launched, marketing was still in its infancy for the dental sector. Deregulation was still quite new and there was a distinct lack of dentists, resulting in most dental practices remaining busy. By 2013 not only had the sector become highly competitive with more new graduates and overseas dentists than ever before, but marketing had become a recognised necessity for most dental practices. In a bid to help practice owners get access to the greatest business minds in the world, Carl Burroughs, original founder of IDM launched the Marketing Dentistry Institute (MDI). Over the next few years, MDI would bring to Australia lectures by Dr Bill Dorfman, Dr Howard Farran, Dr Mark Costes and Dr Micheal Abernathy. Local content was provided by Dr David Penn and practice management content was provided by Sandy Roth and Tracy Penn.