Australasian Dentist Issue 92

dr angelo lazaris cosmetic and general dentistry Your smile is your personality! Your smile is your personality! cosmetic dentistry for you FOR IMPLANT & AESTHET I C DENT I STRY Pantone 451C C=0, M=0, Y=0, K=100 (Black) C=0, M=0, Y=0, K=70 (Battleship) Family, Cosmetic And General Dentistry unshine Coast mile Centre Australia’s First Dedicated Dental Marketing Agency is launched Integrated Dental Marketing - IDM Back in 2000, Carl Burroughs, the founder of IDM, was running a successful marketing company called Communique, helping small to medium enterprises navigate the emerging trends brought by the Internet. Through this work, he was asked to speak at the Orthodontic Society in North Sydney on the topic of ‘Marketing Trends for a New Millen- nium’. Carl was approached to help a number of dental and specialist practices and within a year, due to the success of these initial campaigns decid- ed to rebrand his marketing company to Integrated Dental Marketing (IDM) and specialise purely on the dental sector. 2001 2002 IDM incubates Somnomed from their Head Office. The first of many successful joint ventures and partnerships. John Truitt approached IDM to help brand a revolutionary new snoring device. Initially basing the Som- nomed business from the IDM offices in Syd- ney, John and the Somnomed team went on t list on the ASX in 2004 – a wonderful success story. 2003 Early successful campaigns The early years were incredibly exciting with the IDM list of clients reading like the ‘Who’s Who’ of Dentistry. Cosmetic Dentistry was booming and the Internet was creating new marketing opportunities all the time. Many of these first clients were amaz- ingly generous, taking time to help Carl and the IDM team understand the profession of dentistry in fine detail, something Carl is enormously grateful for and has helped him with many of his other ventures over the years. IDM Christmas party 2004