Australasian Dentist Issue 92

CATEGORY AUSTRALASIAN DENTIST 129 COLUMNISTS By Hayley Green More than just savings Hayley Green A t Dental Innovations we are more than just a network that provides discounts on consumables, we cover a vast range of business services creating a significantly broader offering than most may expect. As the Dental Innovations network grows, so too do our benefits available to members. In the past year we have placed a large focus on creating in house resources and partnering with companies to assist our members in marketing their practice. Whilst the importance of marketing is widely known, sometimes there just aren’t enough hours in the day. As a dentist you are busy. Your time is split between seeing patients, overseeing staff, not to mention life outside the practice. This begs the question, how as a dentist are you supposed to find the time to market your practice? Luckily for you, here at Dental Innovations we have a range of marketing services available to assist our members in marketing their practices in the most efficient and effective ways. Whenmarketing your practice there are various channels to consider from social media, to blogs, to search engines; the channels for marketing are everchanging. With these varying channels comes varying costs. Our range of marketing services cater to all budgets from our free in-house services to paid full service offerings from our partners. At Dental Innovations, we ensure all our members needs are met. One of the most well-known and effective channels is social media. We all know that in order to run a successful business in today’s day and age you need to be on social media. Without social media you get left behind and are no longer front of mind when it comes time for your target consumer to seek out your service. At Dental Innovations, we offer a completely free service to members, Social Sharing. Social Sharing gives you access to a library of specifically created content to upload to your social media platforms. The content is designed in house, updated regularly, customisable to your practice, and all crafted to promote engagement, stimulate conversation, and create engaging content that your followers will be drawn to. With the creation of Social Sharing, we are taking the time and effort out of social media and putting the fun back in. Simply browse through our portal, chose what you’d like to post, and you’re done. It’s as simple as that. We also offer the opportunity for you to embed a virtual blog to your website, with content updated monthly. This allows you to write or access SEO articles that can help boost your practice on search engines whilst providing meaningful content for your patients. This is another completely free service available to our members. Next up we have partnered with Zen Dental Marketing, who specialise in digital marketing services for dentists. Zen Dental is a paid service offering, ideal for those who want a full-service marketing option that requires little to no effort on their part. Zen Dental offer a free marketing consult when you first sign up. From there as a part of your Dental Innovations membership you can access discounted rates across all their services fromSEO to Google AdWords, to website design. The results speak for themselves, with a recent client seeing a 152% increase in traffic from Google when using Zen Dental. To conclude, we understand that as dentists you are time poor. You likely do not have the time to spend hours working on marketing your practice. Luckily there are options to overcome this issue. You can delegate the marketing responsibilities to a trusted team member, look into the less hands-on services such as Zen Dental Marketing, or simply begin with one marketing channel and build from there. You may want to simply start by creating social media accounts, posting frequently using our ready-made content on Social Sharing and go from there. “The secret to getting ahead is getting started.” – Mark Twain. u For more information on the marketing services available to Dental Innovations members call Hayley on 0401 460 300 or email hayley@dentalinnovations.com.au and visit https://www.dentalinnovations.com.au/