Australasian Dentist Magazine Sept-Oct 2021

*With twice-daily brushing. # Determined in a survey of 150 Australian adults aged 18–65 experiencing sensitivity. † Percentage improvement in Schiff score vs uoride-only toothpaste after 8 weeks, test 0.454% w/w stannous uoride toothpaste vs control uoride-only toothpaste. The differences for tactile threshold for test toothpaste compared to uoride-only toothpaste were 7.5 g after 4 weeks and 27.2 g after 8 weeks. ‡ Study conducted using 0.454% w/w stannous uoride toothpaste; measuring Schiff score and DHEQ questionnaire. References: 1. Oral Care U&A Insights Study, Kantar Nov 2019. 2. Sensodyne Project Blue Gummy Research 2018 (Ipsos) n=380. 3. Nielsen © & IQVIA™, RMS/Sell Out Service, GSK Oral Health Database, Sensitive segment, Australia Grocery and Pharmacy Value and Unit sales 52 weeks to 16/08/2020. 4. Parkinson et al. Am J Dent 2015a;28:181–244. 5. Mason et al. BMC Oral Health 2019;19:226. 6. Marsh. J Dent Res 1992;71(17):1431–8. 7. Davies. Periodontol 2008;48(1);23–30. 8. van der Weijden & Hioe. J Clin Periodontol 2005;32 (Suppl 6):214–28. Trade marks are owned by or licensed to the GSK group of companies. © 2021 GSK group of companies or its licensor. GlaxoSmithKline Consumer Healthcare, 82 Hughes Avenue, Ermington NSW 2115. PM-AU-SENO-21-00057. GLCOCH1604. 06/21. Sensodyne Sensitivity & Gum The specialist dual * action toothpaste Provides 63% greater sensitivity relief after 8 weeks 4† Continued improvement in sensitivity relief over 24 weeks 5‡ Removes plaque to help maintain healthy gums 6–8 * ~2 in 3 people suffer from dentine hypersensitivity 1 75% of sensitivity sufferers are also aware of their gum health 2 # To find out how to access Sensodyne samples, scan the QR code or register at gskhealthpartner.com Open up a world of knowledge in oral health NO.1 BRAND FOR SENSITIVE TEETH 3