Australasian Dentist Issue 89

44 AustrAlAsiAn Dentist Your next teeth whitening case From personal studies, market intelligence and research spanning 17 years, it is a fact that through no fault of their own many dentists suffer and struggle from poor teeth whitening results Why? Because they have not been given proven clinical protocols until now! so, if you are like many dentists and are generally disappointed with your whitening results, perhaps you have lost a little confidence, then this training program is the answer you have been looking for. Hi, i am stephen Douglas, founder of the Whitening Project. i have been involved in teeth whitening since 2004, when i was lucky enough to jointly manage the uK’s largest online store for whitening products. subsequently, after emigrating to Australia in 2014, i have served the dental industry. i have worked with hundreds of practices with their cosmetic treatment planning for teeth whitening and orthodontics during my time here. But my passion is teeth whitening, and i really can help you. if you want to provide your patients with AMAZinG whitening results, then i can show you how to achieve this. Whitening your patients’ teeth with better results is the quickest way to increasing your revenue and profits. u i have a proven 60 minute live training program for you called: expert Whitening secrets. u During this virtual interactive session, you will discover how to master proven teeth whitening protocols. u You will learn a framework that will guarantee you have happy, referring patients. u i will share with you how to whiten patients’ teeth more effectively, regardless of the type of tooth stain and with far superior results and less sensitivity. u i will also help you avoid the five biggest teeth whitening mistakes that even the top Australian dentists get fooled by Teeth whitening is the most important behaviour changing procedure available to dentists the above quote was penned by leading us dentist and educator, Gorden Christensen. What did he mean by that? Consider this. in a little over two weeks. A patient can transform their confidence, self- esteem and overall looks with a take- home tooth whitening treatment. no longer do they have to hide their yellow or stained teeth, feeling socially awkward. As dentists, we are all familiar with treating physical pain. this is something altogether different but equally debilitating. this is emotional pain. the good news is that we are in a position to help these people with a relatively inexpensive and quick option. Your patients want whiter teeth last year in Australia, there were over a million searches and related searches for the term teeth whitening. Your patients are searching for whiter teeth because they want to look more attractive. they want to have more confidence and self esteem. And they need your help! However, whilst its no one’s fault, what i discovered with over 400 practice visits and 2,000 interviews with principal dentists is that many of you have been suffering from: u Poor whitening results u tooth dehydration and relapse u Disappointed patients Are you missing out? there is an ever-increasing demand to look instagram ready and have that perfect smile in today’s digitally connected world. the sad reality is that many people do not have a perfect smile, and it can genuinely cause emotional pain and a change in social behaviour. this drives a lack of confidence and self-esteem, which often manifests in putting a hand in front of the mouth when posing for pictures or not smiling in social situations. With the advent of social media, this effect has been magnified. Many more people are incredibly conscious of their smiles and seeking options to enhance what nature gave them. this is your time to shine! if you are not providing your patients with treatment choices you play a high stakes poker game. Furthermore you would be the last to know if one of your patients were wanting whiter teeth, and you did not give them a choice, or make them an offer, and they went to the dentist down the road. NEW live training program helps thousands of dentists make more profit with teeth whitening eVents The Expert Whitening Secrets is the unique live training program that immediately helps dentists provide more effective whitening, with less sensitivity. By Stephen Douglas Stephen Douglas Continued page 46