Australasian Dentist Issue 89

Category AustrAlAsiAn Dentist 113 testIMonIals protocol in tandem with an effective construction, fitout and installation program,” he recalls. “it was obviously time to start doing it by myself.” in 1988, Bill founded Alldent, effectively putting his money where the mouth is: an outfit that prioritises personalised customer service via the provision of comprehensive sales and technical support. this includes assisting customers in their equipment selection, guided by their individual needs and unique operational set up. Over the years, Alldent has carved a reputation as a reliable dealership for major brands like A-dec, nsK and W&H. it offers a wide range of services including dental equipment sales and service, autoclave validating, plant room maintenance, handpiece repairs, digital imaging surgery set-up, installation and consultation, etc. the company has a strong web presence through its comprehensive online offering (www. alldent.com.au ). its nationwide network offers products such as nitrous oxide sedation systems, dental handpieces and smaller equipment and consumables. More recently established are specialised product lines including the Alldent surgical products range. No sale without support Despite steady growth and expansion over the decades, Bill says Alldent’s customer- focused ethos remain unchanged. their long-standing motto: “We never sell any- thing if we can’t provide the right support.” the company has deliberately steered clear of product areas and markets where their confidence to provide adequate service and support was lacking. He reveals instances where the company had to pull out of certain markets – in so doing having to make refunds – when they discovered the supplier in question was falling short of their commitments. Amid the emergence of the supermarket business model that thrives on offering a wider range of choices, Alldent distinguishes itself with a specialised approach to equipment selection, along with a proprietary range of technical solutions. “We make sure we offer a wider combination of a manufacturer’s range than the one-size-fits-all approach by the supermarkets,” Bill says. “the key is to make sure we know the equipment better and work on customising and modifying to individual tastes. We make sure we have a solution to every design challenge.” The solutions provider Alldent’s manifest role as a solutions provider is underpinned by a stellar technical crew – one that Bill has personally trained and mentored. every technical process, he stresses, is under constant review. “Our techs are fully invested in the culture of innovation. some of the advances, modifications and even new products developed by our technical crew would blow your hair back,” he says. “some big steps were taken during the COViD lockdowns. i can see what will work and where to make changes. i know what i want but sometimes lack modern skills and a fresh approach to get there. Our younger crew supply the missing pieces.” this specialised knowledge has seen the technical team through the most complex installations and unique trouble- shooting situations. For some dentists in the fast lane, Alldent is seen as that all-important pit stop for technical and maintenance issues. says Alldent customer, Yijun Jacob of Gisborne Family Dental: “Bill and the team are reliable, knowledgeable and genuinely care about creating excellent outcomes for their customers.” Decades of experience representing marquee manufacturers have put them in good standing as a specialist equipment consultant. so how would the authorised dealer for ADeC dental chairs since 1999, advise a dentist shopping for a treatment unit? “it’s the same as shopping for a pair of shoes: fit, comfort, colour, styling, support, wearability, fashion, price – and no pain at the end of the day,” Bill quips. in order to minimise the euphemistic pain, some priorities need to be reviewed when you’re purchasing the practice’s next big ticket item. rather than buying it at the store that has everything, perhaps the smarter thing to do is getting it from the people who know everything about the products they sell – and can help you get the most out of it. u