CATEGORY 58 AUSTRALASIAN DENTIST The dental industry in 2025 is experiencing rapid transformation, driven by advances in technology, evolving patient expectations, and shifting business models. From the adoption of artificial intelligence (AI) to the expansion of clear aligner treatments, the landscape of dentistry is more dynamic than ever. Technology continues to redefine the way dental professionals diagnose, treat, and manage patients. AI-powered diagnostic tools are improving the accuracy of detecting oral health issues, allowing for early intervention and more precise treatment planning. Digital dentistry, including 3D printing and intraoral scanning, is streamlining workflows, reducing costs, and enhancing patient outcomes. 3D printing, in particular, is revolu– tionising prosthodontics, enabling sameday crowns, bridges, and dentures. This technology reduces reliance on external labs, lowering costs while improving efficiency. Cone Beam Computed Tomography (CBCT) is becoming a standard tool, providing high-resolution 3D imaging for implant planning and complex cases. Robot-assisted dentistry is also gaining traction, especially in implantology and endodontics, where precision is critical. These robotic systems support dentists in performing complex procedures with greater accuracy and reduced fatigue. Whist still in it’s infancy, this technology will advance exponentially in 2025. The demand for clear aligners continues to surge in 2025, largely due to increased awareness and advancements in treatment protocols. Major brands like Invisalign are investing in AI-driven treatment planning, improving predictability and treatment efficiency. More general dentists are incorporating aligners into their practice, as digital workflows make it easier to integrate orthodontic services. Direct-to-consumer models, although controversial, are still present, but many patients are returning to professional supervision due to concerns over quality and outcomes, which is great for the profession and also patient outcomes. Additionally, new materials and faster treatment options are making clear aligners more appealing to both adults and teenagers. Some systems now offer hybrid approaches, combining traditional braces with aligner therapy for more complex cases. Marketing in dentistry has shifted significantly towards digital strategies. Social media remains a dominant force, with Instagram, TikTok, and YouTube playing a crucial role in patient education and engagement. Short-form video content showcasing smile transformations, behindthe-scenes clinic experiences, and AHPRA compliant patient journey’s is proving highly effective in attracting new clients. Personalised marketing through AIdriven chatbots and automated patient follow-ups is improving patient retention. Websites are incorporating interactive tools such as virtual smile assessments, where potential patients can visualise treatment outcomes before booking an appointment. Online reputation management is more critical than ever. Patients rely heavily on Google reviews and social proof when selecting a dentist. Practices that actively encourage satisfied patients to leave reviews and engage with online feedback are gaining a competitive edge. Corporate dentistry continues to expand, with dental service organisations (DSOs) acquiring more private practices. While some dentists welcome the financial security of selling to a corporate group, others prefer the independence of private practice. 2025 presents exciting opportunities and challenges for the dental profession. Embracing technology, adapting to patient preferences, and refining marketing strategies will be key to thriving in the evolving landscape. u Insights into the profession of dentistry in 2025 From Carl Burroughs, CEO IDM INSIGHT 2025 Carl Burroughs
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