CATEGORY 48 AUSTRALASIAN DENTIST Aust Dental Awards 1 The economic downturn has impacted nearly every industry, and dentistry is no exception. Cancellations, failed recall appointments, and patients delaying necessary treatments due to financial concerns have become all too common. Many patients wait until they experience pain before seeking dental care, making it increasingly difficult for practices to maintain a steady patient flow. Yet, despite financial uncertainty, one thing remains unchanged: people will always spend money on their personal appearance. The beauty and aesthetics industry continues to thrive, with individuals prioritising treatments that enhance confidence and self-esteem. Teeth whitening offers an affordable, high-value solution for patients who want to look and feel better without the high costs associated with other cosmetic procedures. For dental practices, whitening presents a significant opportunity. With minimal clinical time, low costs, and zero ad spend, practices can easily initiate five or more new whitening treatments per week. Each treatment can generate over $450 in revenue, requiring just 25 minutes of clinical time and yielding 40-50% gross margins. The key to success lies in patient engagement. Practices that actively educate and communicate with their patients about whitening can attract a steady stream of adults concerned about their smiles. The demand is already there; patients simply need to be guided toward a professional, safe, and effective whitening solution. As a teeth whitening expert, I help dental practices create a unique patient engagement process and provide a worldclass experience that delivers superior outcomes with minimal sensitivity. In fact, during 2024 our Boutique partner practices have added over $6,000,000 of additional revenue. By using Boutique Whitening, practices offer their patients a premium whitening journey – one that goes beyond a simple product and becomes an actual buying experience. Patients feel valued, confident, and satisfied with their results, fostering loyalty and increased word-of-mouth referrals. It is imperative that teeth whitening returns to the dental profession. We cannot allow the education and provision of whitening to be dominated by salons, spas, and supermarkets. Whitening belongs in dental practices where patient safety, efficacy, and long-term oral health are prioritised. By uniting and reclaiming whitening practice by practice, we can reinforce the industry’s role as the trusted authority in professional teeth whitening. Now is the time for dental professionals to embrace teeth whitening not only as a cosmetic service but as a powerful business growth tool. The demand is undeniable, and the opportunity is immense. Let’s ensure patients receive the best possible care – inside the dental practice where it belongs. If your practice is not starting at least five new treatments a week, use the complimentary QR code below and book a time to suit you and let’s talk whitening. u Direct Line 0416 629015 mail: Stephen@boutiquewhitening.com.au Teeth Whitening: A profitable solution in a struggling dental economy From Stephen Douglas National Manager Boutique Whitening (Australia) Creator of The New Generation Teeth Whitening Mastery Programme INSIGHT 2025 Stephen Douglas
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