CATEGORY 32 AUSTRALASIAN DENTIST Dental Boutique is not your run-ofthe-mill dental out t. Awards like the Australian Business of the Year, Dental Services of the Year, Health Services of the Year and Telstra Best of Business bear testimony to their unrelenting pursuit of excellence, while over 1,500 ve-star Google reviews attached to their Melbourne clinic alone showcase its coveted brand yield. Remarkably, the husband-and-wife owned dental group has to date, designed and crafted over 30,000 smiles. No two smiles are identical Co-founders and creative directors, Dr Reuben Sim and Dr May Chan, embody Dental Boutique’s core principle: crafting unique smiles that express each individual’s personality. With locations across Melbourne, Geelong, Mornington, Adelaide, Brisbane, and Sydney, their approach is marked by collaboration with patients, using cutting-edge technology to ensure that every smile is as unique as the person wearing it. eir success is attributed to a dedicated team of clinicians who genuinely care about their patients’ well-being. e environment fosters constant improvement, with colleagues pushing each other to raise their standards. “When you’re part of an e cient and highly motivated team, you’re constantly pushed to improve because everyone around you is raising the bar,” Reuben says. “It’s a self-ful lling system where there’s friendly competition between clinicians to continuously create beautiful smiles for our patients. It’s a wonderful and nurturing environment to be in.” Patients are provided with before-andafter images of their treatment, demonstrating the transformation achieved. “We do this because we want to ensure that our patients are proud of their investment in our services,” May interjects. From pain to passion May’s personal journey, stemming from a childhood accident that left her with discoloured and crooked teeth, inspired Dental Boutique’s inception. e brand’s mission is to help people overcome dental fears and unlock the smiles they deserve. When it comes to patient care, Dental Boutique doesn’t settle for the status quo. e Sims loosely model their management style after Steve Job’s customer-centric vision for Apple. “At any Apple Store worldwide, there’s a certain level of competency and consistent treatment, whether you’re in Spain, Singapore, or Melbourne,” Reuben adds. “Additionally, Apple holds innovation weeks, constantly seeking to understand what their customers want. is resonates with us because dentistry is a traditional industry, often following a set path outlined in university curricula. “We believe in nding new ways to improve and raise industry standards and improve communication with our clients. We focus on technology, innovation, and incorporating new ideas into our patient journey for their bene t.” Breaking with convention eir emphasis on technology has led to recognition from Straumann Group, certifying Dental Boutique as the rst Australasian NeoArch Centre of Excellence. eir unique full arch treatment approach tailors solutions to each patient’s needs, utilising top-notch implant systems, including those from Straumann Group. e Sims prioritise patient well-being over convention when selecting implant brands. Straumann’s Neodent implants and BLX implants with Roxolid® material have proven to be game-changers, reducing healing times and ensuring remarkable implant survival rates. “ e Neodent range of implant systems is very user-friendly for clinicians. Its user-friendliness means there are fewer components to manage, which is bene cial for patients. If something does go wrong with the components, which isn’t often, it’s straightforward to order replacements,” Reuben explains. “ e Neodent implant’s design is focused on getting the right torque for loading. e tapered approach, screw design, and how the multi-unit abutments t within the implant provide an excellent t between the implant and bone, allowing for immediate loading. Journey to the centre of excellence Multi-site aesthetic dentistry powerhouse Dental Boutique caps its 10th year earning Straumann’s recognition as the first NeoArch Centre of Excellence in Asia Pacific. By Danny Chan Reuben and May join Sonia Kruger and Karl Stefanovic on Channel 9 to discuss dental anxiety with a Sydney patient Reuben and May presented with NeoArch Centre of Excellence certification PROFILE
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