30 AUSTRALASIAN DENTIST PROFILE BETTER SEE BACK COVER 1800 806 450 www.amalgadent.com.au ZIRCONIA CLEANER ZIRCONIA BOND TOGETHER Footer Ads #101.indd 3 18/10/2023 5:27:39 PM Dr Joseph Badr, the founder and principal of d-spa in Melbourne, is making waves in the dental industry with his brand Dsmile. With 25 years of experience in dentistry, Dr Badr’s motivation behind Dsmile stems from his desire to extend his in uence beyond the dental chair. He noticed that even though treatments in the dental chair were e ective, compliance with oral care at home remained an issue. He rmly believes that neglecting oral care at home leads to recurring dental problems, regardless of how well patients are treated in the dental chair. e most recent research conducted by the ADA, which revealed that a signi cant number of Australians neglect ossing and do not brush their teeth adequately. To address this issue, Dr Badr developed :Dsmile as a means of promoting preventive care at home through a simple three-step process: Brush+Floss+Rinse. e Dsmile Homecare kit or system’s aesthetic appeal serves as a visual reminder, transforming the daily dental routine into a ritual. e :Dsmile kit, designed by Melbourne-based industrial design company Charlwood Design, is crafted from white plastic and meticulously arranged on a bespoke tray. It includes detachable toothbrush heads and handles, toothpaste, a oss dispenser with re lls, and a mouthwash concentrate and vessel. e kit seamlessly integrates into any bathroom aesthetic, making it a desirable addition to one’s daily routine. Sustainability was a key consideration in the kit’s design. Driven by a commitment to environmental responsibility, the :Dsmile kit is constructed using Australianmade, ethically-sourced reusable materials. Moreover, re llable components are packaged in recyclable materials, signi cantly reducing the consumption of single-use plastics and minimizing freight ‘Taste the Colour’ – the Dsmile Homecare kit volumes and transportation. For instance, the oss dispenser is designed to last two to three years, and by re lling it with reels, it e ectively replaces the need for 16 Oral-B containers of oss typically purchased from supermarkets. e kit’s exceptional design has garnered recognition and accolades Locally and more recently on the global scene, recently winning the Chicago Athenaeum award, the oldest and most prestigious design of world in the world, the Melbourne Design Awards (Product Design) and the prestigious Good Design Award for its outstanding innovation and aesthetic appeal. e jury commended the kit for its simple design elements and systems-thinking, acknowledging its clean aesthetic as a valuable contribution to the dental industry. Dr Badr expresses immense pride in the recognition received, particularly appreciating the honour of receiving an award from the vibrant city of Melbourne. He believes that this recognition underscores the importance of innovation in addressing dental care challenges. Recently, Dsmile introduced a range of coloured and avoured toothpastes, toothbrushes, mouthwashes, and osses. e ‘Taste the Colour’ range aims to make oral care more enjoyable and appealing to Australians. By incorporating various colours and avours into their products, Dsmile hopes to motivate people to prioritize their oral health and establish better dental hygiene practices. As Dsmile launches its ‘Taste the Colour’ range, it is set to make a signi cant impact in the dental industry. Dr Badr’s commitment to sustainability and his mission to encourage better oral care at home will undoubtedly leave a lasting impression on Australians, revolutionizing the way they approach dental hygiene. e :Dsmile kit not only enhances oral health routines but also promotes sustainability, making it an appealing choice for environmentally-conscious individuals. e :Dsmile kit -driven by a passion for innovative solution. u
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