CATEGORY 20 AUSTRALASIAN DENTIST INNOVATIONS The hidden risks of teeth whitening & how we’re addressing them By Stephen Douglas, Creator of The Whitening Project Stephen Douglas I nd that most dental practices in Australia start less than ve whitening cases per month, and this is why: Mrs Smith, a loyal patient of your practice for over a decade, has always desired a brighter, more radiant smile. However, she hesitates, is uncertain about the process, and is unsure who to ask. She’s never heard her trusted dental practice mention teeth whitening. One day, while indulging in a spa day, she’s drawn to an advertisement for a highend teeth whitening service. e ambience, the allure of immediate results, and the promise of a brighter smile tempt her. Later, at her hairdresser’s she’s introduced to a teeth whitening product many clients have praised. e product is enticing and presented as an easy at-home solution. As Mrs Smith browses her favourite online beauty store that evening, she stumbles upon yet another promotion for teeth whitening. Everywhere she turns, the universe seems to be sending her a sign. However, with every seductive o er, her uncertainty grows. Deep down, she’s wary of the risks associated with these treatments. She’s heard stories of sensitivity, uneven results, and even damage. Yet, her dental practice, the place she trusts the most with her oral health, has never broached the topic. e emotional tug-of-war is real. Mrs Smith yearns for that brighter smile but is paralysed by fear and uncertainty. She wishes her dentist would guide her, educate her about the safest, most e ective options, and shield her from the pitfalls she’s unaware of. Now, think of the countless Mrs Smiths who visit your practice (about 20% of your adult patients). Each represents potential revenue and a cry for guidance, education, and assurance. We o er a comprehensive solution. Our mission is to equip dental practices with the education, mentoring, and clinical expertise to con dently guide patients like Mrs Smith, ensuring they receive safe, e ective, and satisfying teeth whitening treatments. In today’s fast-paced world, our patients are constantly enticed by instant teethwhitening solutions. But what lies beneath the surface of these quick xes? The unspoken risks Beyond the ashy ads and tempting o ers, many over-the-counter and nonprofessional treatments have hidden dangers: increased sensitivity, uneven results, and even potential oral damage. The vital role of dental professionals It is alarming how many patients make teeth whitening decisions without consulting their trusted dental professionals. As stewards of oral health, we must guide them through the maze of misinformation. Education Our mission transcends so much more than o ering a product. We’re committed to equipping dental practices with education, mentoring, and clinical expertise. Our aim is to ensure every dental professional can con dently guide their patients, guaranteeing safe and satisfactory results. Join the whitening revolution Don’t let your patients navigate the confusing world of teeth whitening alone. Empower your practice to o er guidance, assurance, and unmatched whitening expertise. u Keen to learn more? Let’s chat... call me on 0416 629015 or email me stephen@thewhiteningproject.com.au, and let’s see if I can genuinely help your dental practice and your patients. Support Office 03 5332 3827 SLS and Microplastics Free .... CURAPROX CURAPROX AUSTRALIA | www.curaprox.com.au | 08 7079 3779 PEACH + APRICOT Peach banner.indd 1 8/02/2022 3:38:53 PM
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