CATEGORY 100 AUSTRALASIAN DENTIST SURGERY DESIGN & FI OUTS Dr Jack Brazel has recently relocated his practice in West Leederville, part of Perth’s affluent western corridor. He didn’t move too far, taking space in the building next door. 123 Dental now occupies a tenancy in a busy neighbourhood shopping centre – a Coles complex with 2 levels of commercial tenancies. Setting up a dental practice in a busy retail space can provide considerable challenges during construction but the benefits in terms of exposure and pedestrian traffic are significant. From a young age, Jack knew that he wanted a career where he was able to help people improve their lives. After a brief stint of medical work experience, he discovered dentistry with its blend of technical engineering and artistry combined with the ability to have a positive and lasting impact on patients. It was a perfect match and Jack has never looked back. Graduating in Leeds in the UK in 2011, Jack emigrated to Australia. In 2017 he purchased a three chair practice and in the space of three years, grew the practice to the point where he needed another chair. “I bought my current 3 chair practice 5 years ago, 2 years ago Medifit added a 4th chair for us but with my lease running out I knew we needed more space so I engaged them again to build a 6 chair practice that would give us the space we need to continue to expand and provide an amazing environment for our patients and staff.” 123 Dental After a fruitless search for a suitable freehold property in the tightly held area, onMedifit’s SamKoranis’ recommendation Jack shifted his focus to potentially leasing the space required. When a tenancy became available in the shopping centre next door, Jack took the opportunity and began discussion with the landlord. Taking counsel from Sam while negotiating the lease resulted in Jack securing an additional 45m2 of space, a very generous rent free period and a contribution towards the fitout from the landlord. In addition, the project was completed in time to take advantage of the existing instant tax write offs. This financial acumen is a hallmark of Medifit projects and reflects Sam Koranis’s knowledge as a CPA and Medifit’s experience in the space. Jack’s brief was to create a light and spacious modern practice with a luxury feel that would provide him and his staff with a beautiful working environment for at least the next decade. Medifit’s design team responded with a stunning, timeless design solution that delivers today and into the future. Entering the practice, patients first see the reception counter with its boldblack lines, contrasting with white fluted panels in an elegant, practical solution to welcome patients. The waiting area is cleverly delineated by a custom joinery unit that doubles as a tv stand and a display for the practice logo along with an array of plants, books and interesting objects. The feeling is confidently modern and assured. Crisp white walls are further
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