2 AUSTRALASIAN DENTIST NEWS Professional Dentist Supplies (PDS) is proud to announce a significant milestone in its history, with the business officially transitioning to its second generation of family ownership. Effective 1st July 2026, Seija Keeble, daughter of founders Sinikka Knight and Dr Geoffrey Knight AM, has become owner and director of Professional Dentist Supplies, continuing the family legacy established when the company was founded in 1989. For 37 years, Professional Dentist Supplies has proudly manufactured and supplied high-quality products to the Australian dental profession. Throughout its history, the company has remained committed to Australian manufacturing, innovation, quality and personalised customer service. While stepping back from the day-today operation of the business, Sinikka and Geoff will continue to support Professional Dentist Supplies in an advisory capacity, ensuring continuity as the company enters its next chapter. “Growing up in the family business, I’ve seen first-hand the dedication, integrity Professional Dentist Supplies celebrates 37 years as it transitions to the second generation and passion my parents have poured into Professional Dentist Supplies over the past 37 years,” said Seija Keeble. “It is an incredible privilege to continue the legacy they have built. While ownership is changing, the values that have defined Professional Dentist Supplies remain exactly the same. We will continue to manufacture in Australia, support Australian dental professionals and provide the quality products and personalised service our customers have trusted for decades.” Professional Dentist Supplies will continue to operate as a proudly 100% Australian Made and Australian family owned business, with the same experienced team, trusted product portfolio and commitment to innovation and customer service. Sinikka and Geoff said they were proud to see the business continue within the family and looked forward to supporting Seija in an advisory capacity as Professional Dentist Supplies enters its next chapter. The company extends its sincere thanks to the thousands of dentists, specialists, hygienists, oral health therapists, dental assistants, distributors and industry partners who have supported Professional Dentist Supplies since 1989. As Professional Dentist Supplies enters its second generation, the company remains committed to delivering the quality, service and innovation that Australian dental professionals have come to expect over the past 37 years. u Sinikka Knight, Seija Keeble and Dr Geoffrey Knight AM $49 +POST / GST Apply to be a partner practice visit boutiquewhitening.com.au/contact-us or email info@boutiquewhitening.com.au Boutique Whitening By Day • Practice branding and personalisation • Luxury patient gift bag • 4 x 3ml syringes (up to 20 treatments) • Whitening tray video • Patient instructions $49 +POST / GST Apply to be a partner practice visit boutiquewhitening.com.au/contact-us or email info@boutiquewhitening.com.au Boutique Whitening By Night • Practice branding and personalisation • Luxury patient gift bag • 4 x 3ml syringes (up to 20 treatments) • Whitening tray video • Patient instructions
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