CATEGORY 20 AUSTRALASIAN DENTIST For more details contact us today www.practicesales.com.au | 1800 375 227 FOR SALE For more details contact us today www.practicesales.com.au | 1800 375 227 Exceptional 4-chair Specialist Orthodontic Practice in Sydney’s Inner West INNOVATIONS Help patients say yes to professional whitening Whitening remains one of the most requested cosmetic dental treatments, yet many patients still delay booking treatment despite expressing interest. For practices, the challenge is often converting that interest into action. Philips Zoom!’s latest Get Rewarded for Your Smile campaign has been developed to help make that conversation easier while providing added value to patients and supporting practice growth. From 1 September to 30 November 2026, patients who complete an eligible Philips Zoom! In-Chair Whitening treatment at a participating practice can claim a complimentary Philips Sonicare 2100 electric toothbrush. The campaign combines two trusted Philips oral healthcare brands to create a compelling patient offer while reinforcing the importance of ongoing oral care after whitening treatment. Creating a reason to act Many patients recognise the benefits of a brighter smile but often need an additional reason to move forward with treatment. By combining professional whitening with a complimentary Sonicare 2100 toothbrush, practices have an easy way to add value to the conversation and encourage patients to book during the promotional period. The campaign has been specifically designed to support practices in driving interest in whitening treatments while creating a positive patient experience. It provides dental professionals with a simple and relevant talking point during patient consultations and helps reinforce the connection between cosmetic treatments and long-term oral health maintenance. Patients are often interested in whitening but need a reason to act. This campaign helps practices start the conversation while providing additional value at the point of treatment. Get Rewarded for Your Smile; the campaign period: 1 September - 30 November 2026 to win a complimentary Philips Sonicare 2100 electric toothbrush. Simply complete an eligible Philips Zoom! In-Chair Whitening treatment. Claims close 31st December 2026. Philips will ship the toothbrush directly to the patient following claim verification. Simple for practices to activate The campaign has been developed to be straightforward and easy to implement. Participating practices receive campaign materials, including a patient-facing counter card with a QR code. Following completion of an eligible Philips Zoom! InChair Whitening treatment, patients simply scan the QR code and complete a short online claim form. Philips then manages fulfilment directly, with the complimentary Sonicare 2100 toothbrush delivered to the patient’s nominated address once the claim is verified. Practices are also supported with a range of communication materials that can be displayed in-clinic to help build awareness and encourage patient engagement throughout the campaign period. Supporting whitening growth Professional whitening continues to represent a valuable opportunity for practices looking to drive patient engagement and treatment uptake. The Get Rewarded for Your Smile campaign has been developed to support that opportunity by combining in-practice visibility, chairside conversations and a meaningful patient reward. The result is a simple, practice-friendly activation that helps create patient interest, support conversion into treatment and provide patients with an additional reason to invest in their smile. By linking professional whitening with a trusted Sonicare oral healthcare solution, the campaign continues the patient journey beyond the treatment chair and into everyday oral care. u For more information about the campaign, speak with your local Dentavision representative on 1800 806 640.
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