CATEGORY AUSTRALASIAN DENTIST 81 “average” to better than anything a human on the planet can do, transforming what’s possible almost overnight. So, what is the current crux of AI search? At the moment, it falls into two camps, the increasing trend of asking platforms such as ChatGPT a question such as: User: “Best dentist in Noosa” ChatGPT response: “If you’re looking for the best dentist in Noosa, there are several highly regarded options to consider. Practices such as Sunshine Coast Dental and Noosa Dental Centre are popular among locals for their experienced dentists, friendly staff, and comprehensive services ranging from general check-ups to cosmetic and restorative treatments. When choosing the best dentist for you, it’s a good idea to consider: u Patient reviews and testimonials to gauge satisfaction u Range of services offered, especially if you need specialised treatments u Convenience and accessibility of the location u Comfort and approach of the dental team Booking a consultation or initial visit can help you determine which practice is the best fit for your needs.” To ensure your practice gets noticed and recommended by AI platforms like ChatGPT, you need to be visible, authoritative, and trusted online. Start by making sure your website is indexed by search engines and that your practice is listed on high-authority directories such as Google Business Profile, HealthEngine, Whitecoat, and local chambers. Strong local SEO is essential: include location keywords naturally, maintain consistent name, address, and phone details across platforms, and encourage positive reviews from satisfied patients. Building authority also helps – being cited by reputable sources, active in the community, and well-reviewed all reinforce your credibility. Structured data, such as FAQ’s is particularly important, as it helps both search engines and AI understand exactly what services you offer. Blogging regularly and creating content that answers common patient questions further strengthens your online presence, positions your practice as an expert, and increases the likelihood that AI platforms will recommend you when someone searches for the “best dentist in Noosa.” remain critical: positive reviews, consistent directory listings, and mentions in reputable local sources all signal credibility. Finally, writing content in a natural, conversational style and keeping your website up to date ensures that Gemini can confidently recommend your practice when someone searches for the “best dentist in Noosa.” The second camp, is getting found in AI platforms such as Gemini which sometimes comes up (not always) on a Google search. Being found in AI-powered platforms like Google’s Gemini requires a few extra considerations beyond traditional search. Gemini aims to provide clear, concise answers, so your content should be structured and easy to interpret – think headings, bullet points, and short, factual paragraphs. FAQs are especially important, as they mirror the natural questions people ask and can be marked up with FAQ’s to increase the chances of being referenced. Structured data for your practice, including services, location, opening hours, and team members, helps AI understand exactly what you offer. Authority and trust So, for now more than ever, Content is king. If you don’t have FAQs on your site, start today. If you’re not blogging or publishing in local media, there’s no better time to begin. If you’d rather focus on running your practice, IDM can take care of it for you. Book a complementary, private, and confidential discovery call with one of our strategists to discuss your AI search strategy or overall marketing needs. As Charles Darwin said: “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” u Adapt now, or risk being left behind. IDMwww.idm.com.au carl@idm.com.au (02) 9211 1477 amalgadent.com.au 1800 806 450 malgadent SCIENCE AND DENTISTRY. BONDED. Join us at Booth 226 FEATURE: ARTIFICIAL INTELLIGENCE
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