2 AUSTRALASIAN DENTIST Most recently, as General Manager at MFI Radiology, Simon led the expansion from traditional dental radiology clinics to a nationwide teleradiology network, supporting practices investing in their own CBCT technology. He has always been passionate about working with premium products and services – making Ivoclar a natural fit and he is thoroughly looking forward to making a positive impact. Outside of work, Simon is a dedicated sports fan, eagerly anticipating England’s challenge in the upcoming Ashes series and catching as many Liverpool FC matches as PEOPLE Ivoclar welcomes Simon Brice, your new Equipment AU and DSO Sales Manager Pacific, based in Sydney. Simon began his sales career in the UK with Johnson & Johnson, specialising in cardiology and radiology before moving into the dental sector with Align Technology (Invisalign). After several years, he transitioned to Australia to help implement EMEA protocols, further broadening his international experience. Dental treatment has the power not only to transform a smile, but to change a life. With the Ivoclar Smile Award, Ivoclar celebrates such remarkable transformations and the passionate dental professionals who make them possible. In its first edition, the award honours these masters of their craft who combine skill and innovation to create smiles around the world. The Ivoclar Smile Award shines a light on what often goes unseen – the precision and joy that come with perfecting one’s craft, inspiring trust in patients. The contest not only offers a platform for creativity and outstanding achievement but also provides a unique opportunity to network with international colleagues, learn from experts, exchange knowledge, and celebrate a shared passion for the craft. Vincent Fehmer, renowned master dental technician from Lausanne, Switzerland, explains: “Taking part is what really counts – because simply by submitting your work, you will reflect on its quality, strengthen excellence in your daily practice, and take your skills to the next level.” Two categories – one goal The Ivoclar Smile Award 2026 for outstanding work with IPS e.max materials will be presented in two categories: X The category “Proven Masters” celebrates experienced teams of dental technicians and dentists for complex restorations that demonstrate the highest aesthetic quality. X The category “Rising Stars” highlights emerging talents in dental technology under the age of 30, who are shaping the future of everyday lab work with their precision and inspiring craftsmanship. The evaluation is conducted by an international panel of experts in dental technology and dentistry. Key criteria include clinical complexity, aesthetic implementation, material selection and proven patient satisfaction. Focus on IPS e.max The Ivoclar Smile Award 2026 centres on the renowned IPS e.max range of materials, leading the way in aesthetics, durability, and minimally invasive treatment for more than 20 years. With a clinical survival rate Simon Brice, Equipment AU and DSO Sales Manager Pacific Celebrating outstanding craftsmanship: The Ivoclar Smile Award of over 95% after up to 17 years, IPS e.max stands for proven reliability and longlasting aesthetic results. The effect a smile can have Whether you are an experienced professional or an up-and-coming talent, everyone is invited to submit their best IPS e.max cases and showcase the craftsmanship that brings smiles back to people’s faces. Registration deadline: 30 April 2026 X Additional information: smileaward.ivoclar.com Team spirit behind the Ivoclar Smile Award 2025 – dental technicians and dentists join forces to give people a healthy, radiant smile. NEWS the time difference allows. A huge foodie – particularly influenced by travel around Italy – and since the arrival of his two young daughters, has become an expert in Disney Princesses. X Simon Brice Equipment AU and DSO Sales Manager Pacific Mobile: 04 0118 9273 Email: simon.brice@ivoclar.com Office Address: 25 Cleg Street, Artarmon, Sydney NSW 2064 www.ivoclar.com
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